Philly clothing staple Mitchell & Ness welcomed Russell Simmons, Steve Rifkind & North Philly rapper Tayyib Ali of All Def Digital to their flagship location last week as the music label and media entity announced their signing of Tayyib to the imprint. As always, HHS1987 was on hand to capture the footage as the trio discussed their respective histories, how they aligned and what the future holds for their label.

After revealing the details of ADD and what brought them back to music, Steve & Russ took time to discuss how Tayyib grabbed their attention, and how they plan on helping him maximize his potential professionally and personally. Tayyib also shared his history in Hip-Hop and his plans for the future, as well as his new single & video for “High School Dropout”.

Checkout our footage of the press conference and be sure to watch Steve Rifkind’s exclusive HHS1987 interview here:

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